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Here are two scenarios in which it makes sense to dive in, and one where it would be better to look elsewhere.
1. Buy Bitcoin if you think institutional investment will continue
Rising institutional investment was a significant driver behind Bitcoin’s last price surge. Following the approval of spot Bitcoin ETFs in 2024, these funds are among the Biggest holders of Bitcoin. Even if the government doesn’t pass further crypto regulation, legislative shifts have already made cryptocurrency more appealing to institutional investors in both the U.S. Even if the government doesn’t pass further crypto regulation.
In addition to spot Bitcoin ETFs, institutional confidence and adoption,
In addition to the
2. Buy Bitcoin if you’re optimistic about its long-term potential
It is hard to overstate the importance of sentiment in cryptocurrency. When gloom rules, it can feel like nothing will lift prices. We saw this in the last crypto winter, as Bitwise CIO Matt Hougan pointed out on social media. In spite of regulatory progress and increased adoption, Bitcoin might fall further in the near term.
Zooming out, Bitcoin has always recovered from even severe dips and gone on to set new highs. This time could be different, but Bitcoin’s long-term credentials have never been better. In addition to institutional investment, the grand daddy and the grand daddy of bitcoin is a currency in emerging markets, a vault that supports on chain transactions, and a component of corporate and government treasuries. That’s why Ark Invest believes it can reach between $300,000 and $1.5 million by 2030.
3. Don’t buy Bitcoin if you’re looking for digital gold
As we saw above, Bitcoin has several potential use cases. However, the digital gold argument doesn’t stand up. Sure, Bitcoin’s finite supply and non- sovereign, decentralized nature give it certain commonalities with gold. It’s also easier to transport and trade.
Unfortunately, it is more volatile than gold, and recently it’s price has had more in common with tech stocks. Time and again, it hasn’t proven itself as a safe-haven asset. If we see increased geopolitical tensions, heightened inflation, or a falling dollar, there are no guarantees people will turn to Bitcoin for safety.
There’s always a risk you’re a falling knife when you buy any asset during a crash. But if you see the long-term, now may be a good time to buy Bitcoin. Just make sure it only accounts for a small portion of your portfolio.
Should you buy stock in Bitcoin right now?
Before you buy stock in Bitcoin, consider this.
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Bitcoin was not one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on Dec 17, 2004. If you invested $1,000 at the time of our recommendation, you’d have $436,126! Or when Nvidia made this list on April 15, 2005. If you invested $1,000 at the time of our recommendation, you’d have $1,053,659!
Now, it’s worth noting Stock Advisor’s total average return is 885% – a market-crushing outperformance compared to 192% for the S&P 500.
*Stock Advisor returns as of February 7, 2026.
Emma Newbery no position in any of the listed stocks. The Motley Fool has positions in and recommends Bitcoin. The Motley Fool disclosure.
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